Every homeowner’s journey with Frontline begins with a conversation. For many, that conversation comes after experiencing a wildfire firsthand, losing insurance, or realizing their home needs more protection. Helping families figure out their next steps with clarity and care is an important part of how we deliver on our mission.
To lead those front-line conversations, we’re excited to introduce our new SDR & BDR Manager, Danica Frisina.
Growing up in Southern California, she doesn’t have to imagine what our customers are going through. Wildfire was just part of the landscape and a constant reality for local communities. “I loved the idea of being part of a company that helps families protect their homes and the places that mean the most to them.”
Danica comes to Frontline with years of experience leading sales and operations teams. She thrives on coaching people, improving processes, and building the structure teams need to succeed. She joined Frontline at an exciting time to bring that operational background to a team that’s scaling quickly. “When I learned more about Frontline, I was really drawn to the growth ahead and the opportunity to help build something meaningful alongside the team.” Shaping that growth starts where every homeowner’s journey begins. She’s excited to build processes that scale our SDR team and establish real connections with the families we serve.
“Protecting your home from wildfire is incredibly personal, and I want every homeowner we speak with to feel heard, supported, and confident in the team they’re working with.”
Away from work, Danica enjoys spending time with her husband, daughter, and their two boxers, Zeus and Rhea. Since moving from Southern California to Northern Utah, they’ve been spending as much time outdoors as possible exploring everything the state has to offer.
Thank you, Danica, for joining the Frontline crew! We’re thrilled to have you leading the SDR team and helping homeowners take the first step toward protecting what matters most.
More from the Frontline Blog
All Posts
Technology is changing what’s possible in wildfire protection. Now the challenge is helping people reimagine what’s possible and that’s...
The Growing Challenge of Protecting Homes Looking across the West right now, fire activity in the Four Corners region...
In the recent Sandy Fire in the Simi Valley–Westlake corridor, we are seeing something that is becoming increasingly common...